Keytrade Bank

Total assetsSubsidiariesReal Lease S.A/N.V Belgium, Keytrade Luxembourg S.A/N.V, Strateo^[2]WebsiteOfficial website

Keytrade Bank is a financial services company based in Belgium with a subsidiary in Luxembourg.^[3]

History

VMS-Keytrade, Belgium's first online investment site, was found in 1998.^[4] In 2002, VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank.^[5]

Between 2005 and 2016, Keytrade Bank was part of the Crelan Group, which until 2015 was 50% owned by the Crédit Agricole Group, one of Europe's largest groups (own funds of €64.8 billion and net profit of €6 billion^[6]).^[7]

Since June 2016, Keytrade Bank has been part of the Crédit Mutuel Arkéa banking group.^[8]

Products

Keytrade Bank offers all banking and trading services online.

Bank

Keytrade Bank offers all the usual services of a large bank with a current account, a savings account and a term account for free, but also debit and credit cards.

• Current account: available 24 hours a day, yielding 5 cents for each operation executed; Bancontact / Mister Cash / Maestro cards for free and VISA and American Express credit cards.
• Savings account: account with an interest rate of 0.05% a year + 0.20% fidelity premium.
• Term account: period of the term between 1 week and 1 year and with the possibility to break up the term or to extend the time.

Trading

As a brokerage firm, Keytrade Bank offers access to several markets: Euronext Brussels, Paris and London Stock Exchange, Frankfurt (Xetra), Milan (Borsa Italiana), Switzerland (SWX et Virt-x), Madrid (Bolsa de Madrid), Amsterdam, the U.S. (Nyse, Nasdaq, Amex et OTC-BB) and Canada (TSX & TSX Venture).

Keytrade Bank presents a broad range of products for private investors: stocks, options, warrants, turbos, mutual funds, trackers, bonds, structured products...

Keytrade Bank also offers Keytrade Pro, a professional day-trading and trend trading platform for new products, which is used to be accessible only to professional investors. This platform allows the investor to invest in:

• The Forex (with 160 currency crosses)
• The Futures market with more than 400 available contracts in 15 markets
• CFDs which allow investors to take position on more than 3500 underlying stocks on the 22 largest global markets with a leverage effect from 1 to 10.

Marketing

Keytrade Bank provides the numbers used in the daily financial magazine Cotes et Cours, which is broadcast by the RTBF.^[9] This partnership allows Keytrade Bank to run a short spot advertising just before and after the magazine. This seems like a win-win marketing operation for both the RTBF and Keytrade Bank.

On 29 September 2014, KeytradeBank Belgium established a brand new visual identity: a new logo, website and advertising campaign have been announced.^[10]

It seems this new visual identity has not yet made its way to the Keytrade Bank subsidiaries: Keytrade Bank Nederland, Keytrade Bank Lux and Strateo (Switzerland).

Slogans

• "To the daring" (Vive les audacieux) - from 1 September 2014.
• "L'évolution est en marche"
• "Quand on aime, on compte"

References